Prudential Real Estate Adds 18 Offices in Third Quarter

Press Release

PRUDENTIAL REAL ESTATE AFFILIATES, INC., ANNOUNCES 18 ADDITIONAL OFFICES OPENED IN THIRD QUARTER

IRVINE, Calif. – Prudential Real Estate Affiliates, Inc., a Prudential Financial [NYSE: PRU] company, announced third-quarter growth activity resulting in eight newly affiliated companies and numerous mergers or acquisitions with existing companies. This added 18 additional offices to the Prudential Real Estate Network.

"This past quarter, we continued to grow and expand our network coverage," said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. "The companies that have joined our network embody the core values of Prudential Real Estate and are a welcome addition."

Among the transactions, the franchise agreement with Prudential California Realty, based in Pleasanton, Calif., was renewed, which keeps 51 Northern California offices in the Prudential Real Estate network.

"We are excited about the renewal and the co-alignment of our relationship with Prudential California Realty," Keenan said. "This will help bolster our growth in this key geographic area."

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including an exclusive marketing relationship with Yahoo! Real Estate, access to Prudential’s Online Seller Advantage program designed to provide real-time information to sellers with the touch of a keystroke, as well as Prudential’s Military AdvantageSM Program catering to both active and retired military personnel with specialized marketing tools to fit the needs of military families on the move. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $637 billion of assets under management as of September 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’ s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

Contact: Barbra Dunning, (949) 794-7943, barbra.dunning@prudential.com